If 820 out of 1,000 payment attempts go through, the approval rate is 82%. The metric shows how much revenue you lose to declines before the buyer even changes their mind.

Approvals depend on card and acquirer country, MCC, 3-D Secure, fraud screening quality, issuers' limits and even how clear your descriptor is. In high-risk niches the spread between providers can reach tens of percentage points.

Example: at 100,000 in monthly volume, the gap between 70% and 85% approval is 15,000 in revenue — often more than the whole difference in fees. Compare providers by net revenue, not just by rate.

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